Product Design Lead
LinkedPhone · Jul 2023 – Present
Partnered directly with the founders to transform a B2B communications platform serving 50,000+ North American SMBs into an AI-enabled product ecosystem, working across product, operations, growth and AI.
Lisa
AI Receptionist
Led design end to end: onboarding and prompt flow, IA, interface, behaviour guardrails and character system.
Inverted the call architecture so Lisa sits above Auto Attendant, and staged rollout from missed calls to all calls.
Auto Attendant
Organizing Complexity
Reframed enterprise call routing from a configuration problem into a confidence problem, replacing node-based flow builders with progressive disclosure as a reusable pattern for simplifying complex workflows.
Website Transformation
Design → Publishing
Redesigned and rebuilt a 500+ page legacy website on Framer, with new IA, interface, animation, SEO and CMS infrastructure.
Cut engineering dependency by 98% and gave design ownership of publishing and growth.
Platform Redesign
Product → Platform
Rebuilt the product from a fractured legacy interface: 20+ modules and 1,000+ screens across mobile, web, tablet and foldable.
A tokenized design system and shared components kept every breakpoint consistent and scalable.
10DLC Compliance
When the company became support
Turned a sudden telecom-regulation challenge into guided workflows, validation and AI-assisted review.
92% fewer support tickets and 150+ operational hours saved weekly.
Design Leadership
& Ownership
Partnered with founders on brand design, product strategy, feature evaluation and roadmap direction.
Led design from the ground up, hiring and mentoring designers and setting design, brand and product standards.
