Experience & Collaborations
Product Design Lead with 6+ years designing digital products and experiences, including 3+ years leading product design. At LinkedPhone, I partner directly with the founders, turning a fragmented B2B communications product into an AI-enabled platform across product, operations and growth. I work best where complexity is high and design carries strategic influence.
Brands & Organizations
Experience
LinkedPhone
Product Design LeadPartnered directly with the founders to transform a B2B communications platform serving 50,000+ North American SMBs into an AI-enabled product ecosystem, working across product, operations, growth and AI.
Platform Redesign
Rebuilt the product from a fractured legacy interface: 20+ modules and 1,000+ screens across mobile, web, tablet and foldable. A tokenized design system and shared components kept every breakpoint consistent and scalable.
Lisa, AI teammate
Designed Lisa as an approachable AI teammate, led by character and identity rather than an agent-style configuration screen. Built on Call Intelligence, the layer designed to turn calls into summaries, insights and next actions.
Website Transformation
Redesigned and rebuilt a 500+ page legacy website on Framer, with new IA, interface, animation, SEO and CMS infrastructure. Cut engineering dependency by 98% and gave design ownership of publishing and growth.
Auto Attendant
Reframed enterprise call routing from a configuration problem into a confidence problem, replacing node-based flow builders with progressive disclosure as a reusable pattern for simplifying complex workflows.
10DLC Compliance
Turned a sudden telecom-regulation challenge into guided workflows, validation and AI-assisted review: 92% fewer support tickets and 150+ operational hours saved weekly.
Design leadership & ownership
Partnered with founders on brand design, product strategy, feature evaluation and roadmap direction. Led design from the ground up, hiring and mentoring designers and setting design, brand and product standards.
Info Edge India Ltd. (99acres)
UI/UX DesignerSearch & Discovery
Owned search on one of India's largest real estate marketplaces, 15M+ monthly users. Rebuilt the journey from search form to results around how buyers narrow intent. A/B tested: 38% higher conversion, 23% lower bounce.
99acres Revamp
Reimagined a foundation where every new function bolted onto patterns never built to scale, restructuring it around user intent. Built and user-tested the MVP that set 99acres' future scope.
Freelance Product & Brand Designer
Tony & Guy · Story Digital · OrightProduct, website and brand systems spanning digital product as well as identity and campaign work.
Head of Creatives
Alcheringa, IIT GuwahatiLed a 50+ member creative team across branding, space and experience design for a 120,000+ footfall festival.
Internships
Newzera (Product Designer) · Startoon Labs (Visual Designer) · Royal Enfield (Industrial Designer)Bachelors in Design (B.Des.)
Indian Institute of Technology, GuwahatiSpecialization: Human-Computer Interaction & User-Centered Design
Skills & Expertise