Work & Case Studies

Products, systems, and experiences I've designed. From shipped work and live products to independent explorations.

Featured Work

Lisa

AI Receptionist

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2025–Present · LinkedPhone

AI Product · Agent Design · Product Strategy

An AI receptionist designed to make handing over the phone feel natural for small businesses.

0 → 1 AI product · Bundled into every LinkedPhone plan

Auto Attendant

Call Routing

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2023–24 · LinkedPhone

Systems Design · Information Architecture · Mobile UX

Call routing a small business could actually set up: one system where basic and advanced setup are the same screen at different depths.

6 → 1 screens to add a menu option · Basic and advanced merged into one system

Platform Redesign

Product → Platform

Live at

2023–25 · LinkedPhone

Product Design · Systems Design · Design Systems

A fragmented product rebuilt into a coherent platform across every screen and breakpoint.

20+ modules · 1,000+ screens · One shared system

Website Transformation

Design → Publishing

Live at

2025 · LinkedPhone

Growth Design · Framer · Content Systems

A 500+ page website rebuilt into a design-owned publishing system for a company in rapid product transition.

500+ pages · 98% less engineering dependency

Older Work

Personal, independent work from 2018–2021: reimagining, recreating, and exploring products I found interesting. Two case studies are below; more live on the profile.

View older work on Behance

YONO by SBI

App Redesign Concept

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2021 · Independent

UI/UX · Mobile Banking · Product Exploration

A first-principles redesign exploring how mobile banking could become clearer and easier to use.

52.6K+ Behance views · 2.4k+ Behance likes

Cyberpunk 2077

Website Concept

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2021 · Independent

Visual Design · Web Design · Worldbuilding

A launch-website concept built around the game's world, atmosphere and visual language.

1.4K+ Behance views · 44 Behance likes