Transformation Atlas

Eight transformations. One mission. Turning complexity into clarity. Again and again.

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  1. Auto Attendant (2023–24) — Make enterprise call routing feel approachable. Designing a simple, conversational configuration interface for complex enterprise telecom routing.
  2. Unified Work Model (2024) — Organize work instead of communication. Reframing messaging systems to center on task resolution and structured workflow completion.
  3. Lisa Agent (2025–Present) — Humanize AI for everyday business communication. Humanizing complex AI systems by designing approachable, agentic digital receptionist teammates.
  4. Website Transformation (2025) — Build a website that matched the product's evolution. Evolving the brand presence into a modular, team-empowering publishing engine.
  5. 10DLC Crisis (2024) — Turn regulatory complexity into guided experiences. Systematizing compliance registration workflows to automate support recovery under sudden regulatory shifts.
  6. Beyond Scaling (2024) — Design for different ways of working, not different screen sizes. Rebuilding the core web workspace experience to scale smoothly across desktop and mobile workflows.
  7. Call Intelligence (2025) — Transform conversations into actionable intelligence. Transforming raw acoustic data into structured insights, clear knowledge, and direct actions.
  8. Shared Language (2023) — Align the company before redesigning the product. Aligning cross-functional teams around a unified product lexicon and design system.